More Wool. Less plastic.

The Magic Of merino

All-Season Versatility

Why Merino wool?

Nothing matches the comfort, performance and versatility of merino. While synthetics have been the traditional fabric of undies, basics and activewear, Merino wool outperforms when it comes to anything that makes you sweat. Plus, it feels amazing at home, in that marathon meeting, Iron Man, or on your daily commute.

buttery-smooth comfort

Merino is finer, with smaller fibers than your average wool. The fine knit holds microscopic cortices of air, helping regulate temperature and providing silky-soft comfort.

Ultimate Performance

Super lightweight, merino wool wicks moisture away from the skin and is quick to dry. Natural water-repellency is an added bonus! Because of these properties, odor-causing bacteria cannot be hosted. Less breathable synthetics never stay as stink-free as merino.

Ultimate Protection

Merino is naturally UV protective, and is excellent at regulating body temperature, especially when worn directly against the skin. Wool provides warmth, without overheating.

sustainably raised

Woolly's garments are made from Woolmark certified Austrian Merino, regarded as the world’s finest and softest wool. Inherently natural, biodegradable and renewable, Merino wool is the result of 200 years of sustainable farming on Austria’s grassland terrain.

RWS Certified

Years in the making, our Merino supply chain is now fully RWS certified! This means when you buy from Woolly you're supporting the gold standard of animal welfare and farm practices for Merino wool production.

Better Business

Fair production, recyclable packaging: Our cut and sew partners in The People's Republic of China share our commitment to better business practices, and reducing plastic waste. Certified by the Business Social Compliance Initiative (BSCI), they uphold rigorous labor standards, ensuring worker health and safety.